Overview
- Effective January 1, 2027, the new wholesale acquisition cost will be $675 per month for all doses of Wegovy, Ozempic and Rybelsus, covering both injectable and oral forms.
- Novo Nordisk says the cuts equate to roughly 50% off Wegovy and 35% off Ozempic compared with current list prices.
- The company states the change targets people in high-deductible or co-insurance plans and does not alter direct-to-consumer or self-pay prices.
- The pricing shift follows intensifying competition from Eli Lilly and recent signs of pressure on Novo Nordisk’s sales outlook and late-stage trial results for a next-generation drug.
- The announcement comes in a policy environment shaped by TrumpRx.gov deals and Medicare pricing under the Inflation Reduction Act, even as many cash buyers already access lower DTC prices such as $349 for Wegovy.