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Novo Nordisk Slumps on Weak 2026 Outlook as GLP-1 Pill Uptake Builds

Pricing pressure collides with early oral-pill momentum for Novo.

Overview

  • Novo Nordisk guided to declines in 2026 revenue and earnings, and its shares—already down about 66% from 2024 highs—fell further on the update.
  • Management linked part of the weaker outlook to a U.S. drug-pricing agreement that is expected to lower realized prices.
  • Novo reached the market first with an oral GLP-1 and reports very strong early uptake, which could help expand usage and recapture share before Eli Lilly introduces its own pill.
  • Eli Lilly remains the category leader with Mounjaro and Zepbound, delivered strong 2026 guidance, derived 56% of 2025 revenue from these GLP-1 drugs, and trades near 45 times earnings.
  • Novo is developing an updated GLP-1 and is taking a tougher stance against compounded or generic rivals as supply improves, while some investors point to its roughly 13.5 P/E and 3.7% dividend yield as a value case.