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Nothing Opens India Flagship in Bengaluru, Drawing Thousands to Experiential Store

The Indiranagar site anchors the brand’s India-first retail strategy centered on community programming.

Overview

  • Spread across two floors and 5,032 square feet on 100 Feet Road, the flagship features conveyor-belt pickups, a creator studio, R&D demo zones, laser engraving, vending machines, claw games and a coffee collaboration.
  • Opening day saw more than 2,000 people queue with lines stretching roughly 300 meters, while a launch promo priced CMF Buds 2 at ₹99 for the first 99 minutes and entry was capped at 1,000 for safety.
  • Nothing acknowledged crowd-control issues; CEO Carl Pei arrived in a branded autorickshaw and said he canceled a flight to meet fans who could not enter the next morning.
  • The store carries Nothing and CMF products and official merchandise, doubles as a service point and community venue, and showcases CMF’s India footprint including its headquarters and Optiemus joint venture.
  • Leadership cites Bengaluru as the company’s largest Indian user base and confirms further retail expansion to New York and Tokyo, with timelines yet to be announced.