Overview
- Nio plans to launch sales in Portugal in Q4 2025 through a partnership with JAP Group and intends to enter Greece, Cyprus and Bulgaria by the end of 2026.
- The automaker has transitioned to a distributor-based sales approach in Europe, signing agreements with local partners such as Nic Christiansen Group in Denmark to replace its direct-to-consumer showrooms.
- Firefly orders opened in the Netherlands in April at €29,900 and the sub-brand is slated for rollout in over a dozen additional European markets to capture urban buyers.
- Test drives of the right-hand-drive Firefly are scheduled to begin this summer in the Netherlands and Norway, and social media sightings of a camouflaged model in Australia suggest global testing is under way.
- Nio delivered 23,231 vehicles globally in May but registered just 58 units across its five European markets, underscoring its reliance on wider geographic coverage to boost regional sales.