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Nike Unveils LeBron XXIII '40K' as 'Forever King' Teaser Draws Online Pushback

The commemorative colorway honors LeBron James surpassing 40,000 points as he nears his 23rd NBA season.

Overview

  • NIKE released official images of the LeBron 23 in a gold, iridescent '40K' theme and posted a teaser declaring, 'He is the Forever King.'
  • Multiple outlets report the shoe is slated for October 3 at $210, with adult and grade-school sizing, though final retail confirmations have not been detailed by Nike.
  • The design features a metallic upper, '40K' heel branding, crown logos, and a ReactX-cushioned insole, with holographic packaging that includes a career timeline booklet and a 40K charm or pin.
  • WWD notes a grade-school style code IM9007-900, while full technical specifications and some men’s details remain undisclosed by Nike.
  • The teaser’s narration, including the line 'Every rival was defeated,' prompted immediate criticism and ridicule across social media, with prominent voices joining the mockery.