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Nike to Cut 775 U.S. Distribution Jobs as It Consolidates Operations, Accelerates Automation

Nike says the cuts support Elliott Hill's 'Win Now' turnaround by speeding automation to improve margins.

Overview

  • Roughly 775 positions will be eliminated, largely across distribution centers in Tennessee and Mississippi, as the company streamlines its logistics footprint.
  • Nike has not disclosed a timeline or named specific facilities, though Tennessee’s labor department said it received a mass-layoff notice.
  • The restructuring is framed as part of the 'Win Now' plan to reduce complexity, increase flexibility, and contribute to improved EBIT margins over time.
  • These reductions add to prior cuts in 2024–2025, including a 2% global workforce trim and about 1% of corporate roles last year.
  • Company statements emphasize accelerated automation and worker reskilling, with the moves following a 32% drop in fiscal second-quarter net income and ongoing demand softness in China.