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3w ago

Nike Debuts Marshawn Lynch 'Bitter Tastes Sweet' Ad After Seahawks' Super Bowl Win

The spot casts Seattle's victory as payback for the 2015 goal-line loss to New England.

Seattle Seahawks running back Marshawn Lynch got a trademark approved for the phrase, "I'm just here so I don't get fined," which he used to answer questions throughout a press conference during Super Bowl XLIX media day in January 2015.
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Overview

  • The Seattle Seahawks beat the New England Patriots 29-13 to win Super Bowl 60.
  • Nike aired a Marshawn Lynch commercial immediately after the game, featuring a revenge-themed monologue.
  • Lynch says, "bitter really is an acquired taste" and "nothing tastes as good as getting your lick back," before the ad closes on "Bitter Tastes Sweet."
  • The message nods to Seattle's 2015 Super Bowl XLIX defeat on a goal-line interception that followed debate over not handing the ball to Lynch.
  • Sporting News reported the spot as a Nike-partnered ad for Oakley Meta titled "Athletic Intelligence Is Here," and it quickly went viral with fans calling it the "handoff he finally deserved."