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Nik Bentel and Lidl Unveil Stainless-Steel ‘Trolley Bag’ With Limited London Release

A scarcity-led release uses a London pop-up ahead of a Feb. 26 online ballot.

Overview

  • The handbag miniaturizes a supermarket trolley in stainless steel, featuring a tubular handle, a chain strap, and a trolley-coin charm that works with Lidl carts.
  • Lidl’s Fresh Drop activation in London will offer limited chances to obtain the bag on Feb. 20–21, including an in-person ‘fruit machine’ promotion.
  • A limited number of bags will be available via a ballot at 10 a.m. on Feb. 26 at nikbentel.com.
  • Coverage frames the piece as a sculptural, collectible branding exercise that prioritizes concept over everyday practicality.
  • This marks Bentel’s second Lidl collaboration, following the 2024 Croissant Bag that sold out within five minutes.