Overview
- The brand’s debut campaign film, shot in black and white and set to Etta James’ “At Last,” features Kidman embracing her 14-year-old daughter Faith in a tender mother-daughter moment.
- Its tagline “The key to radiance is you” underscores a message of inner strength and self-empowerment at the heart of the luxury skincare narrative.
- Kidman’s decades-long loyalty to Clé de Peau Beauté products, especially the UV Protective Cream SPF 50+ and Radiant Multi Repair Oil, informs the campaign’s authentic beauty philosophy.
- Executives highlight Kidman’s UN Women Goodwill Ambassador role and the brand’s six-year, $11.6 million UNICEF partnership to reinforce shared commitments to women’s empowerment.
- Clé de Peau Beauté is leveraging its science-driven research to sustain high growth in Asia—particularly Japan—and to drive expansion into the North American luxury skincare market.