Overview
- Multiple outlets report TMRW Sports was selected after a competitive process, though the NFL and TMRW have not publicly confirmed or disclosed contract terms.
- NFL owners voted in December to invest up to $32 million via the league’s equity arm to develop and launch the professional circuit.
- Roughly a dozen bidders participated, with Bloomberg identifying TMRW and a Curtis Martin–led group as finalists.
- TMRW Sports was founded by Tiger Woods, Rory McIlroy and Mike McCarley, with backers including NFL owners Arthur Blank and Mark Wilf and players Josh Allen, Larry Fitzgerald and Tony Romo.
- The NFL has elevated flag football through Pro Bowl week events and its successful push for LA 2028 inclusion, as U.S. participation rose 15% from 2019 to 2024.