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New Data Shows Most American Jews Avoid 'Zionist' Label Even as Support for Israel’s Existence Remains Strong

New surveys are prompting Jewish institutions to shift from labels to values in how they discuss Israel.

Overview

  • A Jewish Federations of North America survey reports that 37% of American Jews identify as Zionist while 88% affirm Israel’s right to exist as a Jewish, democratic state, with nearly half rejecting all related labels.
  • The same survey finds strong ties to Israel, including 71% reporting emotional attachment and broad concern about serious external threats.
  • Communications experts highlighted by eJewishPhilanthropy say the term “Zionism” has become politically fraught, urging a values‑first approach consistent with earlier guidance from strategist Frank Luntz.
  • Israel‑based nonprofit For the Sake of Argument released a qualitative study of roughly 30 mostly under‑40 anti‑Zionist American Jews, finding many are knowledgeable and describe alienation tied to Israeli policy and communal responses; the sample is not representative.
  • The new findings are sharpening discussions across institutions and families about inclusion and acceptable criticism, with reporting on the JFNA data noting that some who avoid the label express especially harsh judgments of Israeli policy.