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Neon Nabs Global Rights to Alex Ullom’s ‘4 X 4: The Event’ Before Production

The deal deepens Neon's bet on Ullom after taking his SXSW debut for a 2026 theatrical release.

Overview

  • Production on 4 X 4: The Event is slated to begin later this year, with the acquisition closing ahead of the shoot.
  • The feature is backed by Spooky Pictures and Image Nation through their multi-title partnership, with Divide / Conquer joining as producing partners.
  • The film follows eight contestants trapped in an illegal sensory-assault livestream where survival depends on what they can buy online.
  • The agreement was negotiated by Kate Gondwe for Neon with UTA Independent Film Group on behalf of the filmmakers.
  • The move extends Neon's relationship with Ullom, with his debut It Ends set for theaters this year as the distributor touts 18 Oscar nominations for its slate.