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2w ago

NBA All-Star Game Draws 8.8 Million on NBC, Highest Since 2011

A 5 p.m. NBC window bookended by Winter Olympics coverage helped propel the showcase to a rare ratings spike.

Feb 15, 2026; Inglewood, California, USA; Team World center Victor Wembanyama (1) of the San Antonio Spurs shoots against Team USA Stripes forward LeBron James (23) of the Los Angeles Lakers in game three during the 75th NBA All Star Game at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
Feb 15, 2026; Inglewood, California, USA; Team USA Stars guard Anthony Edwards (5) of the Minnesota Timberwolves poses with the MVP trophy after the 75th NBA All Star Game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Feb 15, 2026; Inglewood, California, USA; From left: Victoria Monet, Teyana Taylor, Queen Latifah, Meghan Duchess of Sussex and Prince Harry Duke of Sussex watch in game two during the 75th NBA All Star Game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Feb 15, 2026; Inglewood, California, USA; Team USA Stars guard Anthony Edwards (5) of the Minnesota Timberwolves shoots while defended by Team USA Stripes guard Donovan Mitchell (45) of the Cleveland Cavaliers during the 75th NBA All Star Game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images

Overview

  • The telecast averaged 8.8 million viewers across NBC, Peacock and Telemundo, peaking at 9.8 million from 7:00–7:15 p.m. ET, based on preliminary Nielsen and Adobe data.
  • The early evening slot between NBC’s Olympics coverage provided a powerful lead-in and lead-out that lifted the broadcast.
  • The revamped USA vs. World round-robin delivered tighter games, with Anthony Edwards earning MVP honors and Victor Wembanyama leading the World team’s scoring.
  • Through the All-Star break, NBA games are averaging 1.80 million viewers across NBC, ESPN/ABC and Prime Video, up about 16% year over year, driven by NBC’s 2.6 million average—roughly a 97% jump versus comparable TNT windows.
  • Prime Video is averaging 1.06 million viewers across 44 games and 1.21 million in comparable slots (about 7% lower year over year) with a younger-skewing audience, as final figures await confirmation Wednesday amid recent Nielsen methodology changes.