NAR Launches 'More Than Opening Doors' to Reassert Realtor Value
The national push uses narrative spots and a data-driven media plan to reach first-time buyers across top streaming, audio, social and out-of-home channels.
Overview
- The National Association of Realtors rolled out the More Than Opening Doors campaign under its Right by You platform, developed with Uncommon Creative Studio and directed by Sophia Ray of Academy Films.
- The messaging underscores Realtors’ Code of Ethics and highlights services beyond search, including negotiations, stakeholder coordination, regulatory navigation and deadline management.
- Havas Media Network will execute targeting of first-time buyers and high-value segments using real-time behavior signals across an integrated mix of video, audio, social, digital, search and out-of-home.
- Ads will run on major outlets such as Netflix, Hulu, Disney+, Amazon Prime Video, Peacock, YouTube, Spotify, iHeart, SiriusXM, top podcasts like SmartLess and Stuff You Should Know, and platforms including Facebook, Instagram, Reddit and TikTok.
- NAR and Uncommon plan to introduce Realtor Studio later this spring as a unified design ecosystem to streamline member marketing and strengthen consistent branding.