Overview
- MrBeast’s first Super Bowl spot launched the Million Dollar Puzzle, promising $1 million to the first person who deciphers a hidden code and messages him on Slack.
- Participants are directed to a Salesforce-hosted page to register for a series of real, nonlinear, interconnected puzzles designed to reward persistence.
- Salesforce acknowledged that some registration emails have not reached inboxes and said teams are working with major providers while advising users to check spam folders.
- MrBeast stated no one has solved the puzzle yet and described it as very hard, with organizers planning timed clue drops and stronger hints if progress stalls.
- Salesforce positioned Slackbot at the heart of the campaign, with CEO Marc Benioff saying the AI helped compress ad production to 27 days from a typical months-long timeline.