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MPA Sets Feb. 27 Deadline as Studios Escalate Fight Over ByteDance’s Seedance 2.0

Studios say Seedance enables systemic infringement despite ByteDance’s pledge to add filters.

Overview

  • The Motion Picture Association sent a cease-and-desist to ByteDance’s Culver City office demanding it stop training on studio works and install safeguards, requesting a detailed response by Feb. 27.
  • Netflix, Warner Bros. Discovery, Disney, Paramount and Sony have issued their own letters, with Netflix reportedly threatening swift litigation and demanding dataset removal and deletion of outputs tied to its shows.
  • Warner Bros. legal chief Wayne Smith alleges Seedance comes pre-loaded with copyrighted characters like Superman and Batman, calling the infringement a deliberate product design choice.
  • ByteDance says it respects intellectual property and will add filters and tighten monitoring, but studios argue ongoing examples of Spider-Man, Shrek, Darth Vader, Deadpool and Stranger Things clips show systemic violations.
  • Seedance is currently available in China via the Jimeng app, with wider distribution via CapCut reported, while watchdogs cite IEA-linked estimates that high-fidelity video generation carries a notable water and energy footprint.