MPA Sees Asia-Pacific Screen Revenues Hitting $196 Billion by 2030 on Online Video Growth
India is projected to lead subscriptions by 2030, with revenue trailing higher‑ARPU markets such as China, Japan.
Overview
- Online video is forecast to supply all net growth through 2030, expanding at a 7% CAGR from 2025 as traditional TV continues to contract.
- Premium VOD is projected to reach about $52 billion by 2030, adding roughly $12.5 billion from 2025, while user-generated and social video climbs to $44.5 billion after a $11.4 billion gain.
- India is expected to hit 358 million SVOD subscriptions by 2030, yet premium VOD revenue remains far smaller than China’s and Japan’s because of lower ARPU.
- Connected TV households outside China stand near 160 million today with nearly 100 million more expected by 2030, lifting engagement, pricing power and ad yields.
- Revenue concentration is rising with the top 15 platforms at 58% of online video income in 2025, as AI-enabled production and localization further advantage scale players.