Overview
- The partners bought the 462-room property at 590 West Peachtree Street, which currently operates as a Crowne Plaza by IHG.
- Schulte Hospitality Group has assumed immediate management responsibilities, and Cooper Carry has been appointed architect for the renovation.
- Construction is slated to begin in late 2026 with reopening planned for late 2027 ahead of Super Bowl LXII in Atlanta.
- Planned upgrades include guestrooms, public areas and back-of-house systems to Marriott Hotels standards, plus an M-Club lounge, new dining options and refreshed meeting and event spaces.
- The rebranded hotel will join Marriott Bonvoy, and University Place Asset Management is reported to have arranged a $67.5 million loan for the acquisition and renovation.