Overview
- High-end phones priced above 10,000 pesos surpassed low-end devices in 2025, reaching 17.1% of the base versus 15.0% for low-end in Q3, while mid-range remained dominant at about 68%, according to The Ciu.
- Xiaomi’s main brand in Mexico no longer lists sub-10,000-peso models in its official store, reserving lower price points for Redmi and Poco as it concentrates flagship features under the Xiaomi name.
- Motorola is keeping volume with Moto G and Moto E lines but is reinforcing its premium push through Edge models and Razr foldables, targeting higher margins and stronger loyalty.
- Mid-range phones below 10,000 pesos now commonly offer formerly premium features such as 120 Hz displays, 6,000 mAh–class batteries, AI-assisted imaging, and larger RAM options, with examples like Samsung’s Galaxy A line adding six generations of updates and Circle to Search.
- Consumers increasingly treat phones as daily work, finance, camera, and entertainment tools, with AI influencing about 30% of high-end purchases, and industry commentary pointing to extended software support—sometimes up to seven years—as an emerging differentiator.