Overview
- Eligible U.S. users on desktop see a new “Shopping research” button in the Meta AI web chat interface.
- Requests for product ideas return carousels showing images, prices, brand details, merchant links, and a short explanation for each pick.
- Recommendations can personalize based on a user’s location and inferred gender, and checkout occurs on external retailer sites.
- Meta confirmed the test but would not say whether recommendations generate referral commissions or prioritize advertisers from Facebook or Instagram.
- Early hands-on reports noted accuracy and linking issues during testing, as Meta positions the feature against shopping assistants from ChatGPT, Google’s Gemini, and Perplexity.