Particle.news

McLaren Taps Puma for 2026 Team Kit as Williams Moves to New Era

The moves broaden Puma’s footprint in Formula 1, marking New Era’s first official team supply.

Overview

  • McLaren confirmed a multi-year global partnership with Puma as its official kit partner starting in 2026.
  • Puma’s deal spans McLaren’s full racing portfolio, covering F1, Arrow McLaren IndyCar, F1 Academy, sim racing, and from 2027 the WEC Hypercar program.
  • Puma will produce team kit plus replica and lifestyle collections, with fan experiences set to debut at the 2026 season opener in Australia.
  • Williams named New Era as its 2026 team wear and headwear partner, unveiling the new kit at a central London event.
  • Williams said this is New Era’s first time supplying an F1 team, with apparel to be worn by Alex Albon, Carlos Sainz and team staff across the 24-race season.