Overview
- McLaren unveiled McLaren Golf, describing it as an engineering-led brand built on the company’s high-performance DNA.
- Neil Howie, a longtime Callaway executive who retired in 2024, has been named CEO of the new venture.
- The company says it has recruited golf-industry specialists and leading engineers to push equipment design and manufacturing.
- Product details remain undisclosed, with no confirmation yet on which club categories will feature in the initial lineup.
- Analysts and fans note steep competition from entrenched brands such as Titleist, Callaway, TaylorMade, and Ping.