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McDonald’s to Launch Lil McDonald’s Mini Toy Line in Happy Meals

Meals will include codes to unlock the Drive Thru Dash game alongside free downloadable play zone placemats

Overview

  • Lil McDonald’s Happy Meals debut July 1 at participating U.S. restaurants while supplies last.
  • The promotion features 21 miniature replicas of restaurant staples such as registers, Boo Buckets and drive-thru menu boards.
  • Each meal pairs a toy with a choice of hamburger or four- or six-count McNuggets, plus kid’s fries, apple slices and a beverage.
  • The launch coincides with a June 24–30 boycott led by The People’s Union USA protesting McDonald’s recent rollback of its diversity and inclusion initiatives.
  • A life-size Lil McDonald’s pop-up in Los Angeles on July 19 and 20 will let families explore enlarged versions of the tiny toys.