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McDonald’s McNugget Caviar Drop Sells Out in Minutes After Website Struggles

Designed as a playful one-off drop, the promotion leveraged a viral high–low pairing to draw outsized attention despite tiny supply.

Overview

  • The online-only kits went live at 11 a.m. ET on Feb. 10 and were claimed within minutes as McNuggetCaviar.com returned errors and briefly crashed.
  • Multiple outlets cited terms indicating roughly 750 kits were available, though McDonald’s did not publicly confirm a total quantity.
  • Each free kit included a 1‑ounce tin of Baerii sturgeon caviar from Paramount Caviar, crème fraîche, a mother‑of‑pearl spoon and a $25 Arch Card for McNuggets.
  • After the sellout, kits and even order confirmations appeared on resale sites like eBay, with some listings asking up to several hundred dollars.
  • McDonald’s cast the giveaway as a limited, trend-inspired stunt, has not announced a restock, and directed disappointed fans to try its limited Hot Honey sauce.