Overview
- No Marvel trailers aired at Super Bowl LX, with no new footage for Avengers: Doomsday, Spider-Man: Brand New Day or Daredevil: Born Again Season 2.
- Coverage cites cost, long lead times and recent teaser activity as drivers of the decision, with Spider-Man due July 31 and Avengers: Doomsday slated for December 18.
- Other studios filled the slate with high‑profile spots, including Project Hail Mary, Disclosure Day, The Mandalorian and Grogu, The Super Mario Galaxy Movie and Scream 7.
- Fans voiced disappointment over the scarcity of movie ads and Marvel’s absence, as Robert Downey Jr.’s Doom‑themed jersey post briefly stoked speculation that never materialized.
- Within 24 hours, Disney promoted Super Bowl LXI on its networks, with next year’s game on Disney/ESPN and industry watchers expecting Disney brands to reappear, though no specific Marvel placements were announced.