Overview
- The agreement will repurpose select U.S. bitcoin-mining campuses into enterprise and AI-focused data centers, targeting roughly 1 gigawatt of near-term capacity with plans to scale beyond 2.5 gigawatts.
- Starwood, through Starwood Digital Ventures, will lead design, construction and tenant sourcing, with both companies jointly financing and operating the projects.
- Shares of MARA rose roughly 15% to 17% in post-market trading after the partnership was announced.
- The venture prioritizes sites with low-cost power and strong grid interconnections to support both bitcoin mining and high-performance computing workloads.
- Analysts caution the pivot remains execution-dependent until hyperscale leases are signed, even as MARA maintains that bitcoin mining remains a core pillar of its strategy.