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Macron’s Davos Shades Lift Sales and Stock as ‘Made in France’ Claim Faces Scrutiny

The company maintains that each frame carries a France or Italy stamp reflecting where it was made.

Overview

  • After the Davos appearance, iVision Tech reported more than 500 online orders for the €659 Pacific S01 and launched a dedicated page after the brand’s site crashed.
  • During a factory press visit, the company said its Jura facility can produce about 1,000 pairs a year versus vastly higher volumes in Italy.
  • Jura unions and local officials contest the French-made portrayal, saying most meaningful production has left the region.
  • iVision Tech shares jumped roughly 70 percent in a matter of days, and the Martignacco site in Italy is handling the surge in orders.
  • The model is now listed on the French presidency’s online store, following Macron’s use of the aviators to cover a burst blood vessel in his eye.