Overview
- The Public Investment Fund approved a $266.6 million capital injection on Feb. 1, lifting its total commitment to LIV Golf to about $5.3 billion, per Money In Sport.
- Within weeks of the approval, LIV unveiled two fan-engagement products—LIV Golf Fantasy and LIV X—built with Sony’s Beyond Sports, featuring hole-by-hole scoring, quizzes, daily games and loyalty rewards.
- LIV’s net spending averaged roughly $100 million per month in 2024–25 and it reported about $1.4 billion in losses by late 2025, even as 2026 event purses rose to $32.3 million per tournament, adding around $65 million to annual costs.
- Early 2026 broadcasts showed modest traction, with the Riyadh opener averaging about 23,000 viewers and Adelaide averaging roughly 105,000 across four days.
- Operational changes continue with a switch to 72-hole events this season and limited OWGR recognition awarding points only to the top 10 finishers, a policy LIV has publicly criticized as unfair.