Overview
- Eight Smart Play sets went on sale March 1 at Lego.com and Lego Stores, DisneyStore.com and Disney Store Times Square, Amazon, Best Buy, and select Target locations hosting in-person demos through May 5.
- The platform centers on a 2x4 Smart Brick that packs a miniature computer, microphone, and NFC to work with Smart Minifigures and Smart Tags for reactive lights and sounds without a screen.
- Three of the launch sets include at least one Smart Brick and a charger, while five are labeled Smart Play–compatible and require a separately purchased brick.
- Prices range from about $39.99 to $159.99, with Darth Vader’s TIE Fighter at $69.99 as the least expensive set that includes a Smart Brick and the Throne Room Duel & A‑Wing at $159.99 including two bricks.
- Early reception notes strong appeal for younger builders, a reported single‑charge runtime of about 45 minutes, and no announced timeline yet for further Smart Play releases.