Overview
- Cristina Pedroche fronts a new La Gula del Norte campaign that hints her Campanadas look could be angula‑inspired while keeping the outcome unresolved.
- The campaign spot features Pedroche’s circle, including stylist Josie, her trainer and husband Dabiz Muñoz, and Pedroche has shared the ad in her social‑media stories.
- Pedroche has not confirmed any decision on wearing a brand‑proposed design, maintaining the speculation the campaign seeks to fuel.
- Havas Creative leads the concept with UM (IPG Mediabrands) on media and Apple Tree on PR, with TV, digital, outdoor and influencer activations planned.
- Angulas Aguinaga positions the tie‑in as moving La Gula del Norte from the table to cultural chatter around Nochevieja, with spokesperson Diego Villabona calling the pairing a natural fit.