Overview
- SKIMS will release the Everyday Cotton collection on Feb. 17 at 9 a.m. PST in stores and on SKIMS.com.
- The line includes underwire bras, bralettes, briefs and thongs, offered in sizes XXS–4X with bras in 38 sizes.
- Jenner shared the Mert Alas–shot campaign on Instagram with the caption “me for @skims everyday cotton <3.”
- Kim Kardashian promoted the range as “better” everyday basics and appears in a promo video discussing how SKIMS changed her underwear habits.
- This is Jenner’s first full SKIMS campaign following earlier appearances in the 2019 launch and a 2021 Valentine’s capsule.