Overview
- Kylie Cosmetics released the Pomegranate Lip Butter this week online and at select retailers, describing it as hydrating with sheer red color and a glossy finish.
- Jenner posted behind-the-scenes Instagram footage eating pomegranate seeds and saying, “Eating my pomegranates, on our pomegranate lip butter shoot, dressed in pomegranates.”
- Campaign visuals feature a sheer nude dress with a bra made of pomegranate seeds, with reports noting it is unclear whether the seeds were real or faux.
- The rollout drew immediate online reaction, with fans calling her “the pomegranate queen” while others questioned the food-as-fashion styling.
- The approach mirrors recent themed promotions, reinforcing a proven marketing formula as her broader public profile remains elevated by a feature-film debut and a widely covered relationship.