Overview
- KuCoin EU named Sabina Liu managing director to steer European strategy and operations from Vienna.
- The appointment follows Austria’s November 2025 MiCAR authorization, which allows regulated services across EU and EEA markets.
- KuCoin EU is licensed by Austria’s FMA as a Crypto-Asset Service Provider to offer custody, crypto–fiat and crypto–crypto exchange, placing of crypto-assets, and transfer services.
- Liu previously led KuCoin’s institutional business and spent 14 years at London Stock Exchange Group working with global banks and cross-border trading clients.
- KuCoin is pairing its EU push with Australian approval for fiat on-ramps and a Brazil Pix integration that lets users spend up to 50 cryptocurrencies via QR codes.