Overview
- 1587 Sneakers filed the lawsuit this week in the U.S. District Court for the Southern District of New York, naming Travis Kelce, Patrick Mahomes, their 1587 Prime entities, Noble 33 Holdings, and partners Tosh Berman and Michael Tanha.
- The complaint says 1587 Sneakers began using the "1587" brand in April 2023, while the 1587 Prime restaurant launched in late 2025 in Kansas City using the players’ jersey numbers as inspiration.
- Plaintiffs allege consumer confusion, citing customers who believed the sneaker company was connected to the restaurant and pointing to 1587 Prime merchandise as "apparel infringement."
- The filing notes 1587 Sneakers applied to register the number in October 2025, after the restaurant opened, while a 1587 Prime restaurant-class application was filed in December 2023.
- 1587 Sneakers seeks an injunction to stop use of the name along with disgorgement of profits, monetary damages, and attorneys’ fees, and its co-founder says the company still hopes for an amicable resolution.