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Kayla Nicole’s Super Bowl Ad Nods to KelceSwift, Draws Online Backlash

The spot trades on a coy 'ex of a certain NFL player' label to fuel social media conversation about celebrity breakups.

Overview

  • Nicole appeared in a Sleeper commercial during the Feb. 8 Super Bowl with Tiffany Haddish and Ben Simmons playing 'ex-communicators' who help clients get 'ex-communicated' after public breakups.
  • A chyron identified Nicole as the 'ex of a certain NFL player,' and a scripted exchange ended with Simmons saying 'I said swiftly,' a line widely interpreted as a wink to Taylor Swift.
  • The ad included cameo testimonials from Offset and Love Island USA’s Ace Greene, and Sleeper later posted the full spot on X.
  • Coverage documented immediate pushback from some Kelce and Swift fans on social media, criticizing Nicole over the perceived digs.
  • Nicole dated Travis Kelce from 2017 to 2022; Kelce is now engaged to Swift, attended the Super Bowl as a spectator, and neither he nor Swift has publicly responded in the reporting.