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Josh D’Amaro Drives Overhaul of Smugglers Run After 'Guests Like It, but Don’t Love It' Remark

Harvard Business Review credits him with steering role rebalancing alongside new Mandalorian and Grogu missions.

Overview

  • Disney announced last year that Smugglers Run will add a Mandalorian and Grogu experience, new destinations, choose-your-own missions, and upgrades for Gunners and Engineers.
  • The ride’s original design gave pilots outsized control while leaving other positions to sporadic button presses.
  • Josh D’Amaro, who is set to become Disney’s CEO, is quoted as saying the attraction is liked rather than loved.
  • Harvard Business Review reporting says D’Amaro pushed Imagineering to create a solution so every rider can actively participate.
  • The coverage describes planned improvements without specifying a rollout schedule or completion timeline.