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Jay-Z Attends Super Bowl LX With Daughters Blue Ivy and Rumi as Sideline Moments Go Viral

His long-running Roc Nation partnership with the NFL keeps the family a fixture at the game.

Overview

  • The NFL shared an on-field clip captioned "Jay is here" showing Jay-Z with Blue Ivy, 14, and Rumi, 8, before kickoff at Levi's Stadium.
  • Blue Ivy was photographed in an Off-White varsity jacket with jeans and Timberland boots, carrying a denim Balenciaga Le City bag.
  • She continued her Super Bowl tradition by leaping for cameras on the sideline in a now-familiar jump photo.
  • Rumi wore a white jersey, leather skirt and a pink MCM Zoo Rabbit backpack that outlets report is no longer available, and a brief viral clip showed security guiding her back from the field.
  • Their brother Sir did not attend, reflecting his limited public appearances compared with his sisters.