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Jagex Bans Generative AI From RuneScape’s Player-Facing Content

The studio allows AI only for behind-the-scenes tooling, with partner audits to block AI-made assets.

Overview

  • Jagex pledged that no generative AI will ever appear in any asset players can touch, hear, or see in RuneScape or Old School RuneScape.
  • SVP James Dobrowski said AI may be used to improve tooling efficiency but will not drive creativity or generate content experienced by players.
  • The company is auditing and consulting external partners to ensure AI-generated material cannot filter into its games through outsourced work.
  • The policy was detailed to GamesIndustry.biz and echoed by outlets including Massively Overpowered and Dexerto.
  • The decision highlights an industry split over generative AI, with Nexon predicting broader use, Embark’s Arc Raiders facing criticism, and Razer’s CEO advocating limited, quality-focused applications.