Overview
- ISE runs February 3–6 and is slated to occupy more than 101,000 square meters, up 9.7% year over year, with over 1,710 exhibitors and registrations tracking about 7% higher.
- Organizers will deploy auxiliary installations and convert internal office areas into exhibit space to accommodate growth while parts of the venue are reserved for Mobile World Congress build-out.
- The event adds first-time programming at the Palau de Congressos in Plaça Espanya, hosting the EdTech Congress on February 4–5.
- New features include Spark for creative industries, an expanded Innovation Park for startups, the CyberSecurity Summit on February 5, an investor forum, and an evening drone light show.
- Last year’s edition generated an estimated €520 million for Barcelona, and organizers aim to surpass the verified attendance record of 85,351 visitors.