Overview
- IHG announced the milestone of 10 open Vignette Collection hotels in Greater China and said several additional projects are in preparation.
- The brand entered Greater China in 2023 following its global launch in 2021 and has expanded across major cities and lifestyle destinations.
- Vignette Collection emphasizes One-of-a-Kind Stays and Memorable Rituals that localize experiences, exemplified by personalized key cards and a bespoke fragrance offering at TFT Chongqing.
- Guided by its A Means for Good ethos, the brand integrates community-focused initiatives such as THE ONE Shanghai Downtown showcasing young artists and directing proceeds to creative education.
- IHG highlights conversions that retain distinctive identity, including Palm Springs Hotel Chengdu integrating Vignette hallmarks while maintaining the property's established character.