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Hyundai’s EV Momentum Builds: Ioniq 5 Powers Record U.S. February as Korea Rolls Out Ioniq 9 Discounts

Aggressive incentives help Hyundai sustain EV momentum across markets.

Overview

  • Hyundai sold 65,677 vehicles in the U.S. in February, up 6% year over year, marking a third consecutive monthly record.
  • Ioniq 5 deliveries rose 33% to 3,329 after price cuts and offers that include up to $10,000 off or 0% APR for 72 months with additional discounts.
  • The three-row Ioniq 9 logged 505 U.S. sales in February, reaching 1,085 through two months, with SUVs built at Hyundai’s Georgia EV plant.
  • In Korea, Hyundai launched March promotions after the Ioniq 9 swept 2026 Car of the Year honors, offering a 1 million won discount and an online coupon event worth up to 10.4 million won.
  • KAMA data show the Ioniq 9 sold 8,227 units in Korea in 2025, roughly five times Kia’s platform-related EV9 at 1,549.