Overview
- CEO Tim Bender said all publishing contracts now prohibit any AI-generated assets in games released under the Hooded Horse label.
- The company says it will not work with studios that use generative AI and urges partners to avoid the technology at every stage, including placeholders.
- Bender cited prior cases of AI placeholders slipping into builds as justification for a blanket prohibition and labeled the risk “cancerous” to quality control.
- He characterized the stance as a pledge to protect staff artists, noting recent titles such as Terra Invicta launched without AI disclosures on their storefront pages.
- The policy highlights a broader split as firms like Ubisoft, EA, Embracer, and Nexon promote AI while others impose limits, with legal uncertainty underscored by the U.S. Copyright Office’s stance on AI-only works.