Particle.news

Honest Co. Launches First Kids Personal Care Line With Toy Story at Walmart

The launch serves as a Pixar 40th anniversary tie-in with a Walmart-first rollout ahead of a planned March expansion.

Overview

  • The Toy Story–branded collection marks Honest’s first dedicated kids personal care line and is available now in Walmart stores and on Walmart.com.
  • The range includes three products tailored for kids: a 2-in-1 shampoo + body wash, a super-foaming bubble bath, and a face + body lotion.
  • Each item comes in an Orange Creamsicle option or a Sensitive fragrance-free variant, with packaging featuring characters such as Woody, Buzz Lightyear, and Jessie.
  • Honest states the products meet its 'Honest Standard,' described as hypoallergenic, PETA-certified, and formulated without parabens, phthalates, dyes, silicones, or synthetic fragrances.
  • Honest says the line is expected to reach Amazon and other major retailers in March, with MSRPs listed around $11.97–$12.97 across items.