Overview
- The campaign video is live on HOKA and Foot Locker social channels as part of the sneaker’s rollout.
- In the ad, two Foot Locker employees who mirror Gucci Mane communicate only through his signature ad-libs with on-screen translations, ending with his “Guwop!” sign-off.
- The concept plays on the internet meme comparing Gucci Mane to NBA referee James Williams.
- The Bondi 7 Stealth Tech features an all-black upper with translucent mono mesh, speed lacing, and graphic reflective waves over HOKA’s EVA midsole and Meta-Rocker cushioning.
- Foot Locker is promoting the sneaker as available nationwide, extending HOKA’s cushioned road silhouette into streetwear-focused retail.