Overview
- In 2025 the company signed more than 1,000 hotels, or almost 140,000 rooms, and began construction on nearly 100,000 rooms, its highest annual organic starts.
- Hilton surpassed 9,000 operating hotels, expanded to 143 countries and territories, and welcomed over 233 million guests in 2025.
- Conversions accounted for nearly 40% of openings as the Outset Collection advanced with more than 60 hotels under development.
- Apartment Collection inventory will be bookable in the first half of 2026, with up to 3,000 furnished units added through partner Placemakr.
- Hilton says about 20% of rooms under construction globally are slated to join its system, compared with an estimated 5% current market share.