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Hendrick Secures Kyle Larson Through 2031 as HendrickCars.com Reups and Cliff Daniels Extends

Rick Hendrick casts the move as a long-term bet on a title-winning core that delivers measurable sponsor returns.

Overview

  • Larson signed a five-year extension announced at Daytona Speedweeks, keeping him in the No. 5 through the 2031 NASCAR Cup season.
  • HendrickCars.com committed to a matching five-year deal as primary sponsor for 35 of 38 races each season.
  • Crew chief Cliff Daniels agreed to a multi-year extension, with the team not disclosing the contract length.
  • Since pairing in 2021, Larson and Daniels have won two Cup championships (2021, 2025) and 26 races, leading major performance categories over that span.
  • Rick Hendrick said he would have gone longer with Larson and wants Larson and Daniels to retire with him, citing returns including roughly $80 million in TV exposure and a near three-to-one ROI for the sponsor.