Overview
- The tribute is set for the Hawks’ home game against the Orlando Magic on March 16 at State Farm Arena.
- Programming includes a live Hawks AF podcast hosted by Jami Gertz with Magic City founder Michael “Mr. Magic” Barney and D.C. Young Fly, pregame music by DJ Esco, and a halftime performance by T.I.
- Magic City Kitchen will serve its lemon pepper wings, including the LouWill Lemon Pepper BBQ variety, and a limited-edition Magic City x Hawks hoodie will be sold at the arena and online starting March 16.
- After the announcement, reports indicated the average secondary-market list price for the game jumped by roughly 300 percent.
- Lou Williams publicly backed the collaboration as authentic to Atlanta culture, Stephen A. Smith voiced support on air, and multiple outlets reported the in-arena celebration will not feature dancers.