Overview
- Headquarters launched this week from Harris’s former campaign accounts as a youth-focused progressive content and organizing project.
- Organizers say the effort will retain its large 2024 followings on X and TikTok and expand to platforms including YouTube and Substack.
- The account began rapid-response posting within hours, trading jabs with GOP-linked profiles, including replying to the GOP account with a middle-finger emoji.
- The X handle debuted as @headquarters_67, drew online mockery, and was then changed, with outlets reporting a switch to "headquarters68_."
- People For the American Way operates the project, with veterans of KamalaHQ advising, while public reaction is mixed and some outlets note renewed speculation about a 2028 run.