Overview
- Reuters, citing a person with direct knowledge, reports the trial will start with lodging queries across Europe before extending to flights and other services.
- Search pages would present both Google results and rival vertical search services, with the highest‑ranked competitors shown by default.
- Listings from hotels, airlines, restaurants and transport providers that supply real‑time data feeds would appear either above or below the rival‑services list.
- The move follows EU charges under the DMA last March after rivals deemed Google’s earlier remedies insufficient.
- Businesses criticized prior European experiments that stripped maps and hotel modules for causing up to 30% drops in free direct booking clicks, while DMA fines can reach 10% of global revenue and the European Commission declined comment.