Overview
- Photoshoot uses Pomelli’s Business DNA context and the Nano Banana image model to transform basic product photos into on‑brand studio or lifestyle shots.
- Users follow a guided flow to pick a product image, choose curated templates, generate results, then refine and save images back to their brand profile.
- New editing tools include commands like changing backgrounds and a style‑reference option to restyle images, supported by improved image models for accuracy.
- Google says Pomelli, including Photoshoot, is free to use as part of its effort to help small and medium‑sized businesses produce consistent marketing assets.
- Secondary reports describe an initial rollout in Canada, the United States, Australia and New Zealand and note prior DeepMind involvement, which Google’s post does not confirm.